Kia motors is a company that is working hard to create exceptional automotive value for their customers by harmoniously blending safety, quality and efficiency. With this in mind Champion KIA decided it was time to step out and do something different with the way they market not only their cars, but themselves. The GM came to me for a new, impressionable look for their business cards that would help change the mentality of customers. They didn’t want people to see a card as a ticket out of the dealership, but rather and exciting and rewarding invite. I created a card utilizing silk laminating techniques so that even your initial touch was different from what you normally come across, then accented it with spot UV and foil stamping to create not only and informational piece, but a memorable experience for the customer. And the $300 incentive that comes with the card itself helped add a nice finishing touch. It was a great project that really helped me see and appreciate the business, behind the car business.