BlueBeanie

BlueBeanie V3

mackey — Wed, 16 Jun 2010 22:15:06 +0000

New Work

mackey — Fri, 30 Apr 2010 21:08:29 +0000

Recently I’ve done a terrible job of posting anything on the blog or portfolio sections or anywhere on the site for that matter. I’ve been busier than ever and am very grateful for all the amazing people I’m getting to work with. I just added 9 new projects to the site, primarily Identity pieces and brand development, but don’t miss the new deck designs for pros Brian Sumner and Uriel Luebcke, as skate decks still are my favorite thing to design. I’d love to get more work within the actions sports industries and hopefully I’ll have more of that to show you soon. Additionally be on the look out for a lot of print updates once I get all the photos taken. I’d love to hear you feedback on the new stuff, and I’m super thankful for all of your support. I also just recently got in 1,500 more stickers so if you want some make sure and email me.

Untitle Skateboard – Bold

mackey — Fri, 30 Apr 2010 09:43:02 +0000

Untitled Skateboards gave me the opportunity to re-design pro skateboarder Uriel Luebcke’s signature lion deck. I had designed the original deck over 2 years ago and the updated version brings a new style, new color schemes, and a fresh feel to the signature lion that so many people have come to know Uriel by. This is the tee that ties the two graphics together. The final printed version is a one color design that contains the verse from his original board graphic.

Untitled Skateboards – Uriel Luebcke

mackey — Fri, 30 Apr 2010 09:42:16 +0000

Reliance Skateboards – Behold

mackey — Fri, 30 Apr 2010 09:41:03 +0000

Herbies Auto Sales

mackey — Fri, 30 Apr 2010 09:33:01 +0000

Herbies Auto Sales in 2010 is celebrating being successfully the leading used car dealership in Northern Colorado. With their success came a desire for a new ad campaign, and a new face for their company. We developed a new identity that focused on their friendly approach to car ownership, their passion to serve individuals, and their unique style of business that has proved so successful for a decade.

School of Leadership Formation

mackey — Fri, 30 Apr 2010 09:28:54 +0000

The School of Leadership Formation is a new approach to a limited educational system. The main goal of the organization is to educate within three areas of focus. To be academically challenging, relationally engaging, and experientially real. The logo is based around three repeated shapes, forming one unified image conveying the message that all the portions of the organization are similar, yet unique, and all necessary to completely fulfill the process. The font utilized is robust, legible, while still being lively and unique. Formal, unique, formulated, collaborated creation.

Vein Care Institute

mackey — Fri, 30 Apr 2010 08:58:08 +0000

The Vein Care Institute is a vascular surgery facility located in Denver, CO. As their business continues to grow they contacted me to help them rebrand and expand for a new, much larger, secondary location. Based off of the 3 main pieces of the vascular structure I created a logo utilizing semi-rounded strokes that is fun and can be interacted with on many different levels. The text was custom created using these same strokes was done with lower case characters to help create a more approachable feel from the previous all caps Time New Roman type treatment. The logo is being used on all kinds of levels and integrated into a vast array of lifestyle imagery, awnings, furniture, and more. My goal was to create a surgical identity, that was fun to interact with, and would help remove the fears commonly associated with medical facilities. The structure and overall use of their new identity has provided jus that and created an entirely new view on vascular surgery and it’s great benefits for individuals of all walks of life.

Broadway Renovations

mackey — Fri, 30 Apr 2010 08:40:30 +0000

Broadway Renovations, conveniently located at 129 Broadway in Denver, asked me to help revitalize their identity and bring out the more youthful but still professional side of what they do. The logo itself was created based off of architectural structured from their 3 main areas of focus, decks, windows, and doors, and is used within individual iconography for web and print pieces. A vibrant color scheme was chosen and their new identity was born, bringing youthful professionalism to a dull, often boring market.

The Big Game Dinner

mackey — Fri, 30 Apr 2010 08:34:00 +0000

Christ Community Church hold an annual dinner for men focus on the outdoors, hunting, and ultimately, great food. They approached me to help them put a face on this amazing event and relate visually what they were all about to their wide variety of men who attend their services and other offerings. Based off of fliers and packaging from early 1900’s with a rustic color scheme this logo, and the complimenting print pieces I designed did the trick. But honestly, I think the food was still much better than my work.